A free course from TRADIO

The Trail to the Mother Lode

Strike gold on every quote — a free 12-lesson course for contractors.

Win more jobs, charge what you’re worth, and stop losing leads to the contractor who called five minutes faster. No fluff, no theory — just the playbook the best operators use to close more quotes.

12 lessons. One every 2 days. 100% free. Unsubscribe anytime.

Why this course exists

Most contractors lose more than half their quotes.

Not because their work is bad. Not because they’re too expensive. Because they don’t run a quoting process — they send pricing in bullet form on a Tuesday afternoon, never follow up, and get ghosted. Then they blame the customer.

This course tears apart what actually works. It’s built from interviews with operators who close 50–70% of their quotes — plumbers, HVAC, painters, landscapers, electricians, cleaners — and from watching where the bad ones leak deals. You don’t need a sales background. You need a system.

The 12 Mile Markers

What you’ll learn

Each lesson takes about 8 minutes to read. Every one comes with a downloadable template, script, or cheatsheet you can use today.

Mile Marker 1
The 5-Minute Window
Why 78% of jobs go to whoever calls back first — and how to be that contractor without being chained to your phone.
Mile Marker 2
Anatomy of a Quote That Closes
The 7 parts of a winning quote (and the 3 you can throw in the trash). Includes editable template.
Mile Marker 3
Pricing Like a Prospector
Good/Better/Best, anchor pricing, and why the cheapest option is rarely the one customers pick.
Mile Marker 4
The Deposit Ask
The exact three words that get a yes — and the conversation that earns the right to ask.
Mile Marker 5
The Three-Touch Trail
The follow-up cadence that doubles your close rate. Day 1, Day 3, Day 7 — exact wording.
Mile Marker 6
“Let Me Think About It”
The most expensive sentence in your business — and how to handle it without sounding pushy.
Mile Marker 7
The Objection Field Guide
Budget, competition, timing — the three forks where deals die, and how to navigate each.
Mile Marker 8
Photos, Videos, and Proof
The visual stack that closes quotes at distance — what to capture and where to put it.
Mile Marker 9
The Big Job Walk-Through
How to quote a $20K+ project without scaring the customer off.
Mile Marker 10
When to Walk Away
The jobs that bleed you — and how to decline cleanly without burning the relationship.
Mile Marker 11
The Referral Strike
How to turn every closed job into 2–3 new leads.
Mile Marker 12
Pay Dirt — Your First $10K Quote Week
Putting the system to work: the action plan for your first big week.
[ Founder photo ]
Who’s behind this

Hi, I’m Leo.

I’m building Tradio — software for home service contractors who want to run their business better without becoming software people.

Before I wrote a single line of code, I sat in trucks with plumbers and watched how quotes get won and lost. This course is what I learned. It’s the same playbook our software is built around — but the playbook works whether you use Tradio, a notebook, or a clipboard.

— Leo, Founder of Tradio

FAQ

Common questions

Is it really free?
Yes. No credit card. No hidden upsell. Twelve lessons, all free, forever.
Do I need Tradio to use this?
No. The system works whether you use a notebook, Excel, or another piece of software. We built Tradio around this playbook — so if you want to skip the manual setup, that’s an option later. But it’s not the point of the course.
How much time does each lesson take?
About 8 minutes to read, plus a download you can put to work the same day.
Can I forward the lessons to my team?
Please do. The whole point is that more contractors run a tighter quoting process.
What happens after the 12 lessons?
You’ll get one email a week with a new tactic, a contractor story, or an update from the road. No spam. Unsubscribe anytime.

Ready to win more quotes?

Mile Marker 1 lands in your inbox in 60 seconds.

12 lessons. One every 2 days. Unsubscribe anytime.